The fashion house, Dior, has opened a new three-floored flagship boutique on the infamous Champs-Elysées in Paris. Not only a new chapter in the brand’s history but an ode to the original home founded by Christian Dior himself.
With a minimalist colour palette and gold hardware accents, the store exudes the luxe expected of a designer brand. The outer facade takes shape in an immense drape that lifts at the corner, much like a turning page, representing a new chapter for the fashion house.
The in-store experience follows suit of a lot of new exciting flagships, by offering a range of personalisation services including embroidery and screen printing, made possible via the in-house workshop.