It may seem a little doom and gloom in the retail sector currently due to the impact of Covid-19. However, with change comes opportunity. Retailers now have a unique chance to transform their stores into something fresh and exciting to shake up what is expected of the high street.
Circularity
Retailers are taking more responsibility for their environmental impact, not only through the production methods used to create products but also through their store design. Many retailers have taken a look at store refurbishments to highlight their commitment to reducing raw materials and utilise upcycling and recyclable materials for store refits.
In-store Elements
Focusing on elements that eCommerce retailers can't provide, certain services have the potential to drive repeat foot traffic to a physical store.
" Last year, Pets at Home CEO Peter Pritchard announced they expected 50% of revenue to come through pet services by 2024."
Lush and The Body Shop also offer in-store recycling incentives and also refill solutions.
" Last year, Pets at Home CEO Peter Pritchard announced they expected 50% of revenue to come through pet services by 2024."
Lush and The Body Shop also offer in-store recycling incentives and also refill solutions.
Experiences
Customers visit retail stores for the experience, so a key area is to make the experience engaging, exciting and something that gets people talking. Glossier executed this perfectly with their pop-up store in Covent Garden, with Instagram aesthetics and giving customers a chance to see online-only products in real life.
Flexibility
Dynamic retail setups enable stores to have flexibility in the store design, ideal for events and brand pop-ups. schuh successfully achieved this with their twentyTWENTY retail design, the vibrant and dynamic space creates a completely interactive customer experience.
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