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    Onitsuka Tiger | Regent Street, London

    onitsuka tiger regent street

    2021 saw the opening of the Japanese fashion brand Onitsuka Tiger’s largest store ever on London’s infamous Regent Street. From the contemporary to the heritage collections, this London Flagship is the first store in the world to offer the entire Onitsuka Tiger line-up in a single store.

    Onitsuka Tiger mixes ultimate comfort with innovative designs, creating sports-inspired fashion. Answering to those who crave a look of “new luxury”, they invent an entirely new value system.

    Embodying the brand’s philosophy to fuse heritage with innovation, the store has been designed to resemble an art gallery, where customers can fully enjoy the world of Onitsuka Tiger. Containing a showroom to support local creators and global artists equally.

    The lighting design was initially developed in Japan before being interpreted and delivered by Prolight Design in the UK. This impressive project combines a wide range of Prolight luminaires including the class leading high-efficiency Dingo Spotlight, Tron Linear and a stunning and unique LED column feature that extends through both the main trading floors.

    Images: Ben Anders

    onitsuka tiger regent street
    onitsuka tiger regent street
    onitsuka tiger regent street

    Products used

    TRON Linear

    Crafted in-house, versatile and fulfils even the most ambitious design briefs.

    TRON Linear

    Crafted in-house, our Tron LED Linear is a truly versatile system that can fulfil even the most demanding of design briefs.

    Adding visual interest and creating a talking point, bespoke shapes such as triangles, circles or even abstract scattered suspended luminaires, there is something for every space big or small.

    Can be suspended, surface mounted or recessed in a variety of finishes to suit bespoke requirements.

    Learn more about our Linear Luminaires

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    DINGO Track Light

    Clean design and high performance track light.

    DINGO Track Light

    Featuring a deep aluminium reflector, which produces perfect accent lighting without glare.

    This lens helps to improve efficiencies pushing lumens/watt to its limits ensuring a very efficient luminaire.

    Lumen output up to 3000 and equipped with either a 3000k or 4000k COB.

    20degree and 40degree lens as standard and finished in black, white or grey.

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