River Island | Milton Keynes

An impressive flagship for River Island.

River Island has been a staple within British fashion for a while now and this new opening shows a big effort to move forward where other retail groups may have failed.

River Island Milton Keynes opened its doors to show off the latest 20,000sq ft Flagship Store.

We’ve worked closely with the brand since the beginning of time, so we know just how they get things done. That being said, we started the design process for this store way back in April 2017.

River Island’s design intent involved developing multiple options for the lighting design. It was important when discussing the design that we offered an array of options, covering new techniques and styles. Over a period of 11 months, our dedicated design team created 66 lighting layouts before the final sign off for the store. As the design process went on for this River Island Milton Keynes store. It became apparent that ceiling troughs with recessed Gimbles and track mounted fittings most of the sales floor would best reflect River Islands design intentions. For the recessed LED Gimbals mounted into ceiling troughs, we developed a bespoke plaster in trim, creating cleaner lines and a seamless fit between the ceiling and light fittings. During the 11 months, we spent many hours of research with River Island to ensure colour consistency between the varying light sources. This includes spots, LED tape, Gimbles, feature lights. We didn’t only explore varying colour temperatures, but the effect of materials and textures. This was to ensure the feeling across the store was consistent and balanced.

Finally, we visited the store to commission and adjust the lighting and set-up the luminaires. This is important as it ensures all merchandise is appropriately lit and contrast is achieved throughout the space. The anthracite grey pendants from Original BTC added a brilliant design aesthetic to the store. The pendant can be found in their men’s and women’s footwear sections and the quality stands out, completely transforming the area. We were also asked to source the pendants in kids wear from Eno Studio. An excellent choice as the playful but clean collection of pendants adds a cool character to the department.

An impressive flagship for River Island.

A challenging and ever-evolving design, but the end result was worthwhile!

Sam Weller , Design Manager

Products used

TRON Linear

Crafted in-house, versatile and fulfils even the most ambitious design briefs.

TRON Linear

Crafted in-house, our Tron LED Linear is a truly versatile system that can fulfil even the most demanding of design briefs.

Adding visual interest and creating a talking point, bespoke shapes such as triangles, circles or even abstract scattered suspended luminaires, there is something for every space big or small.

Can be suspended, surface mounted or recessed in a variety of finishes to suit bespoke requirements.

Learn more about our Linear Luminaires

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Casa Square Duo LED Downlight

Casa Square Duo is a compact and discreet twin gimbal downlight.

Casa Square Duo LED Downlight

Casa Square Duo is a compact and discreet twin gimbal downlight available in a range of finishes.

The Casa Square Duo is very flexible, offering numerous adjustment possibilities making it easy to achieve your desired lighting design.

Available in various colour temps ranging from 2700k all the way through to 4000k and in either CRi80 or 90+ this versatile luminaire has endless configurations.

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