schuh | twentyTWENTY Concept Relaunch

twentyTWENTY concept launches on Oxford Street

schuh oxford street prolight design

Continuing our 20-year relationship with both schuh and Briggs Hillier, in 2019 we started working on the transformational ‘twentyTWENTY’ store concept for one of the UK’s leading footwear retailers.

Bringing the store concept to London, this outstanding Flagship recently launched at Schuh’s Oxford Circus site.

The visually striking retail environment is defined by a series of illuminated arches that result in a powerful presentation of the branded footwear offer and bring horizontal fluidity to the store. The vibrant and dynamic space creates a completely interactive customer experience.

Our main focus was to keep the track lighting as discrete as possible, which was assisted by the perception of a ceiling created by the illuminated arches. Minimising the visibility of light source whilst still delivering a powerful lit effect of the space and the merchandise was a key part of the design.

A huge well done to all involved.

If you would like to read more about the project, please check it out in full on Briggs Hillier’s website.

twentyTWENTY concept launches on Oxford Street

We are delighted to have worked with the Schuh and Briggs Hillier Design on this stunning Flagship, this truly is a Store of the Future!

Nick Whitehand, Head of Business Development

Products used

Casa GA16 LED Track Light

Small compact cylinder shape that delivers on performance.

Casa GA16 LED Track Light

Based on the integral track mounted driver the Casa shares a similar platform to the Bing.

Small compact cylinder shape that delivers on performance.

Available in white, black or grey and in 3000k and 4000k colour temperatures.

Lumen output up to 3000 in either CRi80 and CRI90 however 97+ is also an option.

ViewHide Details

    Get the latest news straight to your inbox. Sign up to our newsletter today!