Continuing our 20-year relationship with both schuh and Briggs Hillier, in 2019 we started working on the transformational ‘twentyTWENTY’ store concept for one of the UK’s leading footwear retailers.

Bringing the store concept to London, this outstanding Flagship recently launched at Schuh’s Oxford Circus site.

The visually striking retail environment is defined by a series of illuminated arches that result in a powerful presentation of the branded footwear offer and bring horizontal fluidity to the store. The vibrant and dynamic space creates a completely interactive customer experience.

Our main focus was to keep the track lighting as discrete as possible, which was assisted by the perception of a ceiling created by the illuminated arches. Minimising the visibility of light source whilst still delivering a powerful lit effect of the space and the merchandise was a key part of the design.

A huge well done to all involved.

If you would like to read more about the project, please check it out in full on Briggs Hillier’s website.