Schuh | TwentyTwenty Concept
An exciting and versatile new concept for the next generation of shoppers.
Steve Gill, Design Director
Schuh is another brand that we have worked with for many years with our friends at Briggs Hillier.
Below illustrates the development in concepts for Schuh over the last ten years, starting with the TwentyTen, TwentyFifteen and the brand new TwentyTwenty.
The new TwentyTwenty concept debuted in Livingston and Bristol, with it being rolled out into other stores in the future. The main focus of the concept was to attract a younger audience and to create an environment that is dynamic, digitally enhanced and evolves with trends in retail.
The main feature of the store is the ‘goal post’ arches that run throughout the store, bringing depth and maintains interest whilst providing consistent ambient light.
Our main focus was to keep the track lighting as discrete as possible, which was assisted by the perception of a ceiling created by the arches. Ensuring that the mid floor merchandise was bright whilst keeping the walkways ambient was a challenging part of the project. Especially as the shoe displays were developed with the intention of not being in a static position so that the store layout can be flexible. Due to this, we visited the site to trial a variety of beam widths using our Casa GA16 and Lean DL, this enabled the team to select a beam angle that provided the best result for most scenarios to suit such a fluid store.
The overall colour temperature of the lighting for this store was a cooler 4000k to match the white interior. This is a slight shift from the 3000k warm lighting that was used previously, to complement the wooden accents used on the seating areas.
Casa GA16 LED Track Light
Small compact cylinder shape that delivers on performance.
Lean Mini LED Track Light
Compact Lean variation this flush track fitting luminaire.